

For decades, Indian workplaces ran on an unspoken bargain: show up, stay loyal, wait your turn and success will follow. Generation Z, Gen Z or Zoomers, never signed that contract. By 2025, India’s Gen Z population (those born between 1997 and 2012) stood at an estimated 377 million, according to the BCG–Snapchat report The $2 Trillion Opportunity: How Gen Z Is Shaping the New India. Once on the margins, Gen Z has now moved firmly into the workforce mainstream, already accounting for one in four workers. The report estimates this share will reach 36% by 2030 and nearly half the workforce (47%) by 2035.
And employers are being forced to confront an uncomfortable truth: the old rules are no longer working.
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Gen Z entered the workforce amid overlapping disruptions: a pandemic, economic volatility, rapid digitisation, and now artificial intelligence (AI)-led transformation. According to Anshuman Das, Chief Executive Officer and Co-founder of recruitment services firm Careernet, these conditions have fundamentally reshaped how this generation evaluates work.
Rather than prioritising long hours or rigid hierarchies, Gen Z places greater value on learning, clear career progression, purpose, and flexibility. Roles are assessed not only on pay but on growth potential, quality of mentorship, team culture, and alignment with organisational values alongside expectations of modern ways of working.
For employers, this marks a fundamental shift in the talent equation. Das notes that Gen Z is vocal, research-driven, and quick to move on when expectations around growth, recognition, or culture are not met. Merit-based advancement is preferred over seniority, leaders are expected to be digitally fluent, and managers are valued more as coaches than controllers.
Yet despite mounting evidence, many Indian organisations continue to struggle with execution.
While many Indian employers believe they understand Gen Z, execution often tells a different story. According to Careernet’s Das, the gap lies in persistence with legacy hiring and management models. Zoomers place far less value on fixed structures and formal hierarchies and far more on speed, transparency, and responsiveness.
Slow hiring cycles, limited digital interaction, and delayed clarity around role progression or compensation can quickly erode trust.
To stay relevant, Das argues, annual appraisals must give way to continuous, coaching-led feedback, and performance systems need to be redesigned around skills and learning. Managers must be trained in emotional intelligence and developmental leadership, while flexibility must be embedded into systems.
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