Leveraging AI to optimise recruitment process emerges topmost talent priority for 2025: Report

Leveraging AI to optimise recruitment processes has emerged as the topmost talent priority for 2025, a Careernet report says. Other primary talent priorities for human resources and talent acquisition professionals in 2025 are strengthening employer branding to attract top talent and driving impactful diversity, equity and inclusion initiatives, according to the ‘Talent Priorities Outlook 2025’ report by talent solutions provider Careernet.

The report is based on insights from 827 HR and talent acquisition leaders across industries, and highlights trends such as AI-driven recruitment, employer branding, diversity, equity, and inclusion (DEI) initiatives, and the need for reskilling in a rapidly changing job market.

The report reveals that 42% of organisations prioritise leveraging AI to optimise recruitment processes, 37% prioritise employer branding to attract top talent, and 21% prioritise driving impactful DEI initiatives, among others.

Sectoral trends show consulting leading AI adoption (64%) and employer branding efforts (52%) and BFSI focusing on DEI (35%). The IT sector shows steady attention to DEI (29%) and employer branding (21%). Other industries are gradually adopting AI (6%) and DEI initiatives (6%).

“2025 is poised to be a year of renewed hiring strategies, bringing more stability,” said Anshuman Das, CEO and cofounder of Careernet. “The shift in work patterns, adoption of automation, and increasing significance of skilling, upskilling and reskilling pose a new set of challenges as well as opportunities for both employees as well as employers.”