A guide to recruiting passive candidates
Recruitment leadership secrets of Santa Claus
December 21, 2021
Why outsource your recruitment
December 21, 2021
Who are passive candidates?
Do you need a different strategy to recruit these passive candidates?
Ok, let’s find out.
A passive candidate is someone who is already employed and not actively looking for any job.
But this doesn’t mean that if a better opportunity is offered they will not consider it. If you are only recruiting people who are currently looking for a job, then you may miss out on the most potential pool of talent.
Get to know your passive talent
So, it becomes more tough for the recruiters to attract these passive candidates and hire them.
But, why is it tough to reach them? Because
- It takes more effort and persuasion to attract these candidates.
- They can be more challenging to connect with
- They often hold out for the right offer
- And most importantly, companies don’t know how to approach them.
How to improve your ability to attract and hire these potential talents?
You have to find out what motivates them to accept your offer.
It may be better compensation and benefits, better work-life balance or a job that is the perfect fit for their skill sets. You should also find out impressive way to approach them.
Employer branding:
75% of candidates would not take up a job with an organisation with a bad reputation, even if they are unemployed.
So, make sure your employer branding doesn’t keep you from getting the potential talent.
Communications:
Follow up on these candidates periodically. This is essential and yet many passive candidates have experienced poor communications. Keep them in the loop at regular intervals. Otherwise, it will poorly reflect your organisation.
- Source them through employee referrals
- Through social media or
- Through their professional networks.
An employee referral program can be an excellent source for hiring these passive candidates. Turn your employees into an army of recruiters to share how great it is to work for your company.
75% of passive candidates are found on LinkedIn who are already employed, so it is the shop window to search for your ideal candidate. Facebook and Twitter are also fantastic ways to search for your passive talent pool. Using specific hashtags you can search for a specific set of communities matching your requirement.
So, strategise your hiring so that it appeals to the passive candidates and you can hire and retain the top talent for your organisation.
