How Blue Yonder scaled fresher hiring in India through a digital-first talent model

When Blue Yonder, a global leader in digital supply chain transformation set out to expand its India capability footprint, we partnered with them as the strategic hiring enabler for this growth phase.

As operations scaled across Bangalore, Coimbatore, and Hyderabad, the organisation looked  to support fresher hiring for technology roles while improving offer stability, hiring speed, and the candidate experience across Tier-2 and Tier-3 campuses.

To enable this, we designed and executed a large-scale, digital-first fresher hiring model, delivered through an end-to-end managed recruitment framework that included:

• Role-specific hiring campaigns
• Structured candidate communication and engagement
• Improved brand experience across recruitment touchpoints

The outcomes:

• 4,000+ candidates attracted
• 1,900+ assessments completed
• 80 candidates selected
• 61 onboarded
• 95% joining ratio
• 80% diversity among new hires
• Entire hiring cycle completed in 10 working days

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